The thing is most of us don’t do it right. We sit down, face the computer, gently put our fingers on the keyboard and stare at the screen for hours. Blank. We have something to say but we don’t have anything to write. We will spend hours dwelling on topics that will make everyone click, read and share. In the end, we don’t produce great content.
What are we doing wrong? We are seeking approval. At the back of our heads, we ask “is this something that people would want to read?” We want to please people instead of pleasing ourselves. We focus on the future — how much likes or traffic will this receive? If we are writing without energy, excitement, love, fun, we will never create good content. We are so busy thinking about what others might think that the piece becomes stale. Blant. Like a plate of fries without salt or ketchup.
I am no viral content guru as I only wrote one piece that I considered went viral. What do we mean by ‘viral’ anyway?
Viral content is a piece that becomes an online sensation overnight. When I wrote 10 Reasons Why You Shouldn’t Date A Mexican Man, I didn’t have any idea my inbox would be flooded by hate, love, collaboration, asking for permission to reposts mails from all over the world. I was even asked to translate it in two languages (Spanish and Italian) for reposting. Within 24 hours, the post was retweeted, reposted and any ‘res’ you could think. I was astounded.