Today, I am going to introduce you to my new favourite blog marketing tool: Pinterest! Pinterest is a visual bookmarking tool to discover and save creative ideas. Notice that everytime you promote a link to your blog post, it doesn’t fulfil the target reach you expected? This is because we are now in a generation of photos. Humans are very visual, thus the success of posting images works well more than your blog post. Did you know that Pinterest will allow you to do both as you can link your images to the particular blog post you want to promote? Here are 5 easy steps to use Pinterest to market your blog:
1. Build Your Board(s)
Building boards is quite easy. The only thing you have to consider is to create boards that are related to your niche. For example, I blog about travel so I have over 80 boards related to travel. I divided mine into continents, which makes it easier to track. That way, my readers/followers can see the places I’ve been to, categorically. A board is also good to look at if it’s related to each other.
2. Optimize Your Boards
As a blogger, you know very well that SEO is very important. You need to optimize the name of your boards, including pin names and description. This way, when someone searches for a particular image in your niche, it will appear first in the search results.
3. Maximise Pinterest’s Tools
For many of us, Pinterest is all about endlessly pinning images but little did we know Pinterest has its hidden features that nobody talks about. Here are a few examples:
Did you know that Pinterest has 32 specific and 6 broad categories? Following Interests will help you find pins for your niche. How will you do that? In your profile, click “Following.” If you’re on your Desktop, it will open in a new window. If the profile is following any, a huge number of interests will appear. If not, it will be blank. If you find an account that’s following interest, click one of them until a new screen appears. From there, you will see thousands of pins related to that interest you chose. It can be from people you follow and you don’t follow, plus pins that are related to your niche.
Surprised? Yes! Pinterest has a messenger. How will you find it? In the upper right hand corner of your profile, click the + button to start a new message. Find the profile/contact you want to send pins to. If you’re not following/being followed by anyone, Pinterest will suggest you find friends via Facebook or Twitter. Like any other social media platforms, this messenger works 2-way. Meaning, you can only send messages to those people who are following you. That’s why it’s very important to build following, too! How will you benefit from the messenger? Active pinners check their messages regularly and you can use this tool for collaboration or sending pins that are interesting for them. Believe me, this worked for me in making an engaged audience!
Pinterest Rich Pins
This feature allows you to include more info about pinned images (i.e. product prices, pin in integration, etc). You can find out more about rich pins here.
Pinterest Place Pins
My favourite and definitely useful for my niche. Did you know that you can now add geographic locations to your pins? First, select “Place Boards” in the upper left-hand corner of your profile. Click create board and make sure to select “Add a Map” as you complete the details of the board. After that, you can start pinning by clicking “Add a Place” where you can assign the location of the pin. When someone searches for a specific place, your pins will appear in the search engine — as easy as that! It is very important to be more specific with the locations as precision will help more for your pins to be found.
4. Use Pinterest Analytics
Pinterest Analytics allows you to measure your efforts because it will give you access to data and how your followers interact with your pins. To be able to access Pinterest Analytics, you first need to convert your regular account to a business one. Don’t worry, it’s for free and won’t cost you anything. Next, go to your Pinterest Analytics dashboard. This will give you an overview to your profile, audience and activity from your website. Like Google Analytics, you will see full data on how your Marketing is performing using Pinterest.
5. Verify Your Account
Last but the most important of them all, build your following. I know, I know. This is one of the main struggles of us bloggers but I’ll give you more tips on how to get more audience. First, verify your account. Connecting your blog to your pinterest account is very important! Once you are verified, you will see a checkmark next to your profile. Why is this beneficial? Verifying your account allows you access to Pinterest Analytics and this way, you will see what your audience really wants. Remember, the more you give your followers what they are looking for, the more they will be loyal to your boards and profile.
Let’s make the internet prettier. Join Pinterest today! Happy pinning!